Project: A strategic initiative to enhance brand visibility and understanding, this video project sought to explain the fundamental principles and benefits of conversational AI. It was designed to strike a balance between informative and engaging, ensuring that the content was both enlightening and compelling for viewers new to the concept.

Intent: To demystify conversational AI for a broad audience, this educational brand awareness video was conceptualized to serve as an accessible entry point into the technology. Its goal was to illuminate the workings of conversational AI at a high level, making it easily digestible for viewers with varying levels of technical understanding. This content aimed to attract and educate top-of-funnel prospects, driving engagement through LivePerson’s website and social media channels.

Challenges: Crafting an educational yet engaging narrative that condenses complex technical information into a format accessible to a general audience, all within the constraints of a limited budget.

Role/Contributions: Oversaw the scripting process, ensuring clarity, accuracy, and engagement in the video’s narrative.

Led the storyboarding phase, visually conceptualizing the flow and key messages of the video to align with the script.

Directed the video production, overseeing the creative execution to ensure the final product matched the envisioned educational objectives.

Managed agency relations, coordinating efforts between internal teams and external partners to bring the video to life.

Oversaw the project's budget, efficiently allocating resources within the $50K budget to maximize production value.

Results: The "What is Conversational AI?" video successfully elevated brand awareness and understanding of conversational AI, leading to a 13% increase in demo requests via LivePerson’s website and social channels. This outcome underscores the video's effectiveness in engaging viewers and stimulating interest in LivePerson’s offerings.