Brian Tyson

Charleston, SC // btyson@briantyson.com // 215.901.5268 // linkedin.com/in/btyson1 // briantyson.com

Charleston // btyson@briantyson.com
215.901.5268 // linkedin.com/in/btyson1

Charleston, SC // btyson@briantyson.com // 215.901.5268 // linkedin.com/in/btyson1 // briantyson.com

Charleston, SC // btyson@briantyson.com // 215.901.5268 //
linkedin.com/in/btyson1 // briantyson.com

Creative Director

Experienced Creative Director with 15+ years specializing in experiential events, strategic event planning and brand marketing within the tech and AI industries. Proven ability to manage cross-functional teams
in executing large-scale, mission-driven events that align with corporate goals and advance AI-driven social impact. Skilled in developing and implementing scalable event strategies, fostering high-trust environments, and creating impactful brand experiences that drive business growth and enhance
brand visibility across diverse channels.

Experienced Creative Director with 15+ years specializing in experiential events, strategic event planning and brand marketing within the tech and AI industries. Proven ability to manage cross-functional teams in executing large-scale, mission-driven events that align with corporate goals and advance AI-driven social impact. Skilled in developing and implementing scalable event strategies, fostering high-trust environments, and creating impactful brand experiences that drive business growth and enhance brand visibility across diverse channels.

Experienced Creative Director with 15+ years specializing in experiential events, strategic event planning and brand marketing within the tech and AI industries. Proven ability to manage cross-functional teams in executing large-scale,
mission-driven events that align with corporate goals and advance AI-driven
social impact. Skilled in developing and implementing scalable event strategies, fostering high-trust environments, and creating impactful brand experiences that drive business growth and enhance brand visibility across diverse channels.

Skills Summary

Event strategy and execution · Creative direction and leadership · Large-scale event planning
Experiential events · Product launches · Campaign strategy · Brand activation · Design systems
AI-related branding · Video production · Internal team and vendor management
Budget and project management · Team mentorship.

Technologies: Adobe Creative Suite (Photoshop, InDesign, Illustrator) · Figma · Framer · Webflow
HubSpot · Marketo · Cvent · Splash that · Salesforce · Google Analytics · Workato · Zapier

Event strategy and execution · Creative direction and leadership · Large-scale event planning · Experiential events
Product launches · Campaign strategy
Brand activation · Design systems
AI-related branding · Video production
Internal team and vendor management
Budget and project management
Team mentorship.

Technologies: Adobe Creative Suite (Photoshop, InDesign, Illustrator) · Figma
Framer · Webflow · HubSpot · Marketo
Cvent · Splash that · Salesforce
Google Analytics · Workato · Zapier

Event strategy and execution · Creative direction and leadership · Large-scale event planning · Experiential events · Product launches · Campaign strategy · Brand activation · Design systems · AI-related branding · Video production · Internal team and vendor management · Budget and project management · Team mentorship.

Technologies: Adobe Creative Suite (Photoshop, InDesign, Illustrator) · Figma
Framer · Webflow · HubSpot · Marketo · Cvent · Splash that · Salesforce
Google Analytics · Workato · Zapier

Relevant Experience

Sr Creative Director
LivePerson // New York // 10.2018 – 02.2024

Generated $5M - $10M per event, achieving 4x ROI, by leading and executing 33 global events
from 2015-2024. Managed the end-to-end design process through strategic planning, ensuring alignment with corporate objectives and advancing AI-driven brand strategies through
cross-functional collaboration.
Accelerated business growth throughout EMEA, US, and APAC by orchestrating a hybrid Sales/Revenue Kickoff event for 1,000+ attendees across three global locations, leading event planning, creative design, and production while managing a $3M budget, resulting in enhanced
team unity.
Drove $2M in MoM revenue across 18 stores by developing a scalable event strategy for
Lowe’s In-Store brand activation, which leveraged AI to enhance the retail experience and
customer engagement.
Led a global 7-member team to develop and evolve a cohesive brand visual identity across all platforms, increasing visibility by 30% through automation and design systems. Ensured brand integrity and consistency through the rollout of multiple global rebrands, website relaunches,
and demand generation campaigns.
Enhanced digital presence and advanced EqualAI’s mission of reducing bias in AI by creating and managing visual identity, website, and video direction, securing partnerships with 3 major tech companies, and integrating mission-driven strategies across all initiatives.
Advanced deal progression by 40%, securing an $18M deal by implementing scalable branded
vision video system and visual content strategies that aligned with the company’s strategic vision.

Sr Creative Director
LivePerson // New York
10.2018 – 02.2024

Generated $5M - $10M per event, achieving 4x ROI, by leading and executing 33 global events from
2015-2024. Managed the end-to-end design process through strategic planning, ensuring alignment with corporate objectives and advancing AI-driven brand strategies through cross-functional collaboration.
Accelerated business growth throughout EMEA, US, and APAC by orchestrating a hybrid Sales/Revenue Kickoff event for 1,000+ attendees across three global locations, leading event planning, creative design, and production while managing a $3M budget, resulting in enhanced
team unity.
Drove $2M in MoM revenue across
18 stores by developing a scalable event strategy for Lowe’s In-Store brand activation, which leveraged
AI to enhance the retail experience and customer engagement.
Enhanced digital presence and advanced EqualAI’s mission of reducing bias in AI by creating and managing visual identity, website, and video direction, securing partnerships with 3 major tech companies, and integrating mission-driven strategies across all initiatives.
Advanced deal progression by
40%, securing an $18M deal by implementing scalable branded
vision video system and visual
content strategies that aligned
with the company’s strategic vision.

Sr Creative Director
LivePerson // New York // 10.2018 – 02.2024

Generated $5M - $10M per event, achieving 4x ROI, by leading and executing 33 global events from 2015-2024. Managed the end-to-end design process through strategic planning, ensuring alignment with corporate objectives and advancing AI-driven brand strategies through cross-functional collaboration.
Accelerated business growth throughout EMEA, US, and APAC by orchestrating
a hybrid Sales/Revenue Kickoff event for 1,000+ attendees across three global locations, leading event planning, creative design, and production while
managing a $3M budget, resulting in enhanced team unity.
Drove $2M in MoM revenue across 18 stores by developing a scalable event strategy for Lowe’s In-Store brand activation, which leveraged AI to enhance the retail experience and customer engagement.
Led a global 7-member team to develop and evolve a cohesive brand visual identity across all platforms, increasing visibility by 30% through automation and design systems. Ensured brand integrity and consistency through the rollout of multiple global rebrands, website relaunches, and demand generation campaigns.
Enhanced digital presence and advanced EqualAI’s mission of reducing bias in AI by creating and managing visual identity, website, and video direction, securing partnerships with 3 major tech companies, and integrating mission-driven strategies across all initiatives.
Advanced deal progression by 40%, securing an $18M deal by implementing scalable branded vision video system and visual content strategies that aligned with the company’s strategic vision.

Creative Director
LivePerson // New York // 03.2014 – 10.2018

Improved employee understanding of AI and its applications by directing a multi-episode series
on AI, resulting in significant increase in internal engagement and skill development.
Reduced employee ramp-up time by 20% and increased retention by 30% by collaborating with
the Employee Brand team to revamp onboarding, including brand development and workshops.
Gained 90,000+ followers in 6 months and increased website traffic by 9,500+ QoQ visits, resulting
in a 30% boost in event registrations, an 8.7% engagement rate, and a 5.8% click-through rate
by revitalizing organic social channels and implementing strategic initiatives.
Contributed to the successful closing multi-year deals of two major airlines by creating custom verticalized commercials for mid to late-stage deals, leading storyboarding and production.
Collaborated with the Employee Brand team to revamp onboarding, encompassing brand, workshops, frameworks, microsites, a badging system, and social strategy, resulting in a 20% reduction in employee ramp-up time and a 30% increase in retention.
Directed custom verticalized commercials for mid to late stage deals, leading storyboarding
and production, contributing to the successful closing of two major airline contracts.

Creative Director
LivePerson // New York
03.2014 – 10.2018

Improved employee understanding of AI and its applications by directing a multi-episode series on AI, resulting in significant increase in internal engagement and skill development.
Reduced employee ramp-up time by 20% and increased retention by 30% by collaborating with the Employee Brand team to revamp onboarding, including brand development and workshops.
Gained 90,000+ followers in 6 months and increased website traffic by 9,500+ QoQ visits, resulting in a 30% boost in event registrations, an 8.7% engagement rate, and a 5.8% click-through rate by revitalizing organic social channels and implementing strategic initiatives.
Contributed to the successful closing multi-year deals of two major airlines by creating custom verticalized commercials for mid to late-stage deals, leading storyboarding and production.
Collaborated with the Employee
Brand team to revamp onboarding, encompassing brand, workshops, frameworks, microsites, a badging system, and social strategy, resulting in a 20% reduction in employee
ramp-up time and a 30% increase
in retention.
Directed custom verticalized commercials for mid to late stage deals, leading storyboarding and production, contributing to the successful closing of two major
airline contracts.

Creative Director
LivePerson // New York // 03.2014 – 10.2018

Improved employee understanding of AI and its applications by directing a multi-episode series on AI, resulting in significant increase in internal engagement and skill development.
Reduced employee ramp-up time by 20% and increased retention by 30% by collaborating with the Employee Brand team to revamp onboarding, including brand development and workshops.
Gained 90,000+ followers in 6 months and increased website traffic by 9,500+ QoQ visits, resulting in a 30% boost in event registrations, an 8.7% engagement rate, and a 5.8% click-through rate by revitalizing organic social channels and implementing strategic initiatives.
Contributed to the successful closing multi-year deals of two major airlines by creating custom verticalized commercials for mid to late-stage deals, leading storyboarding and production.
Collaborated with the Employee Brand team to revamp onboarding, encompassing brand, workshops, frameworks, microsites, a badging system, and social strategy, resulting in a 20% reduction in employee ramp-up time and a 30% increase in retention.
Directed custom verticalized commercials for mid to late stage deals, leading storyboarding and production, contributing to the successful closing of two major airline contracts.

Sr Art Director
LivePerson // New York // 03.2010 – 03.2014

Improved user engagement and website performance by leading design direction and projects
from concept to launch for all digital properties, ensuring brand consistency through strategic
design and analytics.
Streamlined brand identity and enhanced visual communication by leading the creation and management of corporate style guides across all LivePerson sub-brands, developing comprehensive design systems and guidelines to ensure consistency and integrity across all platforms.
Increased website traffic to the corporate site by 32% by driving a multi-initiative brand awareness campaign and collaborating with external partners, which successfully transitioned customers from voice to messaging.

Sr Art Director
LivePerson // New York
03.2010 – 03.2014

Improved user engagement and website performance by leading design direction and projects from concept to launch for all digital properties, ensuring brand consistency through strategic
design and analytics.
Streamlined brand identity and enhanced visual communication by leading the creation and management of corporate style guides across all LivePerson sub-brands, developing comprehensive design systems and guidelines to ensure consistency and integrity across all platforms.
Increased website traffic to the corporate site by 32% by driving a multi-initiative brand awareness campaign and collaborating with external partners, which successfully transitioned customers from voice
to messaging.

Sr Art Director
LivePerson // New York // 03.2010 – 03.2014

Improved user engagement and website performance by leading design direction and projects from concept to launch for all digital properties, ensuring brand consistency through strategic design and analytics.
Streamlined brand identity and enhanced visual communication by leading the creation and management of corporate style guides across all LivePerson sub-brands, developing comprehensive design systems and guidelines to ensure consistency and integrity across all platforms.
Increased website traffic to the corporate site by 32% by driving a multi-initiative brand awareness campaign and collaborating with external partners, which successfully transitioned customers from voice to messaging.

Art Director
LivePerson // New York // 07.2008 – 03.2010

Improved user engagement and increased web traffic by 35% by leading design direction for all
digital properties, ensuring brand consistency.
Drove pipeline growth and deal progression by working directly with sales on strategies for custom sales enablement materials, including presentations and digital content.
Enhanced visitor engagement by developing and managing trade show booths focused on interactive and unique brand experiences, overseeing booth design, digital assets, and print materials.
Heightened brand visibility by developing and managing corporate style guides for all LivePerson
sub-brands, creating comprehensive design systems and guidelines to ensure brand consistency.

Art Director
LivePerson // New York
07.2008 – 03.2010

Improved user engagement and increased web traffic by 35%
by leading design direction for
all digital properties, ensuring
brand consistency.
Drove pipeline growth and deal progression by working directly with sales on strategies for custom sales enablement materials, including presentations and digital content.
Enhanced visitor engagement by developing and managing trade show booths focused on interactive and unique brand experiences, overseeing booth design, digital assets, and
print materials.
Heightened brand visibility by developing and managing corporate style guides for all LivePerson sub-brands, creating comprehensive design systems and guidelines to ensure brand consistency.

Art Director
LivePerson // New York // 07.2008 – 03.2010

Improved user engagement and increased web traffic by 35% by leading design direction for all digital properties, ensuring brand consistency.
Drove pipeline growth and deal progression by working directly with sales on strategies for custom sales enablement materials, including presentations and digital content.
Enhanced visitor engagement by developing and managing trade show booths focused on interactive and unique brand experiences, overseeing booth design, digital assets, and print materials.
Heightened brand visibility by developing and managing corporate style guides for all LivePerson sub-brands, creating comprehensive design systems and guidelines to ensure brand consistency.

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