Project: Designed to reach a broader audience, the Spark events served as a dynamic platform for unveiling LivePerson's latest products, engaging both virtual and in-person audiences. They focused on building brand identity and executive alignment, alongside strategizing for impactful environmental and virtual experiences to captivate attendees globally.

Intent: To build excitement around product launches through the development of new and innovative branding while creating strategy for in person activations and virtual experiences. 

Challenges: Balancing the dual demands of in-person and virtual engagement, while coordinating across different teams to secure sponsorships and manage logistics within a predefined budget.

Role/Contributions: Developed and led the creative strategy, including conducting a branding naming workshop with leadership and stakeholders.

Orchestrated experiential activations and programmed visuals to align with the product launch and brand narrative.

Managed production, AV, vendor and agency relations, overseeing logistics and the build-out process with a keen eye on the budget.

Directed virtual production and live streaming, alongside video production efforts, to ensure a cohesive and engaging viewer experience.

Oversaw a $600K of which $150K was allocated for environmental design.

Results: The Spark series significantly enhanced brand awareness and engagement, attracting 1300 virtual registrants and hosting 100 VP & C-suite level customers and prospects in-person. This strategic initiative contributed to $1.5M in late-stage deal progression, showcasing the power of integrated event marketing in driving business impact.