Branded
Vision Videos
Role:
Storyboarding, Direction, Production
Date:
September 2021
$18m+ in bookings
Project: Recognizing the need for a dynamic sales aid, the project focused on creating a formulaic system that could generate customizable videos. This system was designed to articulate the vision of conversational AI implementation, demonstrating its functionality, benefits, and potential to revolutionize customer engagement for any brand.
Intent: The primary goal was to develop a versatile, white-label video tool that could be easily tailored to showcase the potential impact of conversational AI for various brands. This initiative aimed to systematize the creation process, enabling the sales team to vividly illustrate the transformative possibilities of adopting conversational AI, tailored specifically to each prospective client's brand and industry.
Challenges: Crafting a flexible yet comprehensive video framework that could be adapted for diverse brands and sectors, ensuring each version was both engaging and representative of the possible outcomes of implementing conversational AI.
Role/Contributions: Engineered a formulaic system for creating customizable white-label videos, ensuring a scalable solution for sales presentations.
Led the scripting, asset creation, and storyboarding processes, establishing a solid foundation for customizable content that resonates with various industries.
Oversaw post-production, ensuring high-quality finishes and seamless integration of brand-specific elements into each video version.
Results: The introduction of the Vision Video significantly enhanced deal progression, contributing to a 40% average increase in advancing sales discussions. Notably, this innovative tool played a pivotal role in securing a multi-year deal with a South African bank, amounting to an $18 million agreement—marking one of the company's largest contracts to date. This success underscored the effectiveness of tailored visual storytelling in demonstrating the value and potential of conversational AI solutions.